Digital Marketing
Course Outline
Purpose: To enhance brand visibility and engagement by leveraging social media platforms for targeted marketing and audience interaction.
Skills: Proficiency in creating compelling content, analyzing social media metrics, managing ad campaigns, and engaging with audiences to drive growth and brand awareness.
Purpose: To leverage influential individuals to promote products or services and reach targeted audiences more effectively.
Skills: Expertise in identifying and partnering with relevant influencers, managing collaborations, tracking campaign performance, and optimizing strategies for maximum impact.
Purpose: To attract and engage a target audience by creating and distributing valuable, relevant content.
Skills: Proficiency in content creation, strategic planning, audience analysis, and measuring content performance to drive brand awareness and generate leads.
Purpose: To build and nurture customer relationships by sending targeted and personalized email campaigns.
Skills: Expertise in crafting engaging email content, managing subscriber lists, analyzing campaign performance, and optimizing email strategies for higher open and conversion rates.
Purpose: To drive targeted traffic and increase brand awareness through various online advertising platforms and methods.
Skills: Proficiency in creating and managing ad campaigns, targeting specific audiences, analyzing ad performance, and optimizing strategies to maximize return on investment.
Purpose: To track and analyze website and app performance, providing insights into user behavior and marketing effectiveness.
Skills: Expertise in setting up and configuring Google Analytics, interpreting data reports, tracking key metrics, and using insights to drive data-informed decisions and optimize digital strategies.